About Us
Pura Frida is where wellness meets nature.
We offer Pilates, treatments using organic products, and a carefully curated selection of eco-friendly products. We also create health-focused events and retreats where movement, treatments, and natural products come together in a holistic experience.
Our vision is simple – to improve people’s health through a natural, organic, and mindful approach.
We believe in the power of simplicity. In our classes, we work with the body’s natural movement patterns – soft, functional, and intentional movements that strengthen from within. Our online classes are designed to be easily accessible, allowing you to take care of your health wherever you are.
We are deeply passionate about nature and conscious choices. That’s why we use organic products in our treatments and prioritize natural ingredients and materials – in what we offer, and in how we live. From the food we nourish ourselves with, to the hygiene products we choose and the tools we use in our events and classes.
For us, wellness is not about perfection – it is about balance, presence, and sustainable choices.
For us, Pura Frida is a way of living – simple, natural, and intentional.

Frida Petrone
Instructor, treatment therapist, event host
Pilates & fitness Instructor with over a decade of guiding diverse programs and classes
Certified Skin- Spa- & massage therapist with an organic focus
Hair Mineral Analysis therapist
Gua Sha therapist

Samuel Petrone
Logistics and administration
Runner enthusiast with a passion for ultra-marathons and a background in Operational Management
